Brand Identity

Explore 90 award-winning designs tagged Brand Identity on 8 Pixels Design Blog.

Designer: Cristian Carrara Design: Brand Identity Tag: Graphic

Archadia

Archadia is a brand identity created for a higher education school of architecture based in Venice, Italy. The symbol is a stylized letter A, split into two solid volumes to suggest both stability and movement. The letter A stands for the brand name and also for academy, architecture and abitare, the Italian word for living. The form is built from an equilateral triangle inscribed in an isosceles triangle. The blue color reflects the institutional role of the school and the water of the Venice lagoon. The vector logo works on light and dark backgrounds.

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Designer: sxdesign Design: Brand Identity Tag: Graphic

Sxdesign

Sxdesign is a brand identity created for a design studio based in Beijing, China. Every detail of the logo follows a 1:1.414 ratio, which gives the mark a compact and composed appearance. Small graphic elements in the corners recall quotation marks and frame the rectangles of the logo. The arrangement makes the mark symmetrical and suggests the citation, marking and interpretation of language and ideas. Through motion graphics, the logo can also grow into the traditional Chinese form of the studio name, linking tradition and modern design.

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Designer: Yi Chun Lin Design: Brand Identity Tag: Graphic

Taichung Public Library

As the first building in Taiwan to combine an art museum and a library, the creation of the branding system of Taichung Public Library focus on the fusion of nature and civilization. The design philosophy emphasizes the seamless integration of modern architecture with natural elements and aims to evoke a sense of freshness and inquisitiveness. The branding system fosters an atmosphere that encourages visitors to delve into the diverse cultural experiences the Library offers and enjoy the balance between contemporary civilization and the tranquility of the forest.

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Designer: Emanuele Grittini Design: Brand Identity Tag: Graphic

Zona Mosto

Zona Mosto is a brand identity created for a craft brewery. The logo uses a custom typeface, drawn from scratch because no existing font matched the required characteristics. The color palette is built on three tones. Orange comes from the amber shade of two of the beers produced. Cream refers to the color of beer foam. Green refers to freshly picked hops. Surreal illustrations relate each label to the name of the beer. The identity is minimal yet strong, and is applied to can labels and other corporate materials.

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Designer: Irina Kolosovska Design: Brand Identity Tag: Graphic

Mono Pizza

Mono Pizza is a brand identity created for a pizzeria in the United Kingdom. The name joins the words Mona Lisa and pizza, linking fine art and cuisine. The logo merges the face of the Mona Lisa with the round shape of a pizza. The mark is drawn with the monoline technique and regular graphic shapes, so the calm gaze is suggested without fine detail. Only three colors are used, and the contrast between them completes a clear and minimal composition. The identity is applied to pizza packaging of 320 by 320 by 40 millimeters, printed with Pantone inks.

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Designer: Wei Sun Design: Brand Identity Tag: Graphic

Tgl

Tgl is a research and education platform for children. It adopts efficient communication and interesting teaching methods. The logo uses the hummingbird as the carrier of brand memory. It uses simple and pure visual symbols to create a rich and interesting brand image, while creating a differentiated brand IP, which endows the brand with humanized attributes, enabling more interaction with children and establishing emotional connections. The overall use of rich color visual language conveys a lively, youthful and friendly tone.

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Designer: Sinong Ding Design: Brand Identity Tag: Graphic

Street Bakery

Street Bakery is a brand identity created for a bakery shop. The identity is built around a bear character that acts as the mascot of the brand. The logo uses a cartoon style intended to appeal to young customers. Beige, red and yellow form a warm and friendly colour scheme. Flat illustrations are applied to the logo, posters, packaging and the overall store image. Digital software is used to prepare the artwork, while posters and packaging are printed on environmentally friendly materials. The aim is a simple and welcoming brand for busy city life.

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Designer: Harry Horstmann Design: Brand Identity Tag: Graphic

CDU Hamburg

CDU Hamburg is a brand identity developed for a regional political party in Hamburg, Germany. The identity is based on a modular structure that supports a uniform visual language across print and digital media. The word and figurative mark joins the letters CDU with the Hamburg symbol, a castle with three towers and two stars, on a dark blue circular carrier surface. The figurative mark is also used on its own, and the carrier surface can be filled with images and colors. Responsive websites were created for all organizational units.

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Designer: Giuditta Gentile Design: Brand Identity Tag: Graphic

Fondazione Alinari

Fondazione Alinari is a brand identity created for Fondazione Alinari per la Fotografia, a public body founded in Florence for the conservation, management and promotion of the Alinari photographic collections. The identity is built around the lowercase letter A, an abstraction of a camera lens, which also works as a frame for images from the historical archive. Sculptural lettering and a black and white palette recall light and shadow. The system is applied to print materials, tickets, catalogues, merchandising and a website.

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Designer: WANG Fan Design: Brand Identity Tag: Graphic

C'est la vie Boutique

C'est La Vie Boutique is a brand identity created for a fashion store in Nanjing, China. The store gathers Chinese and Western fashion brands across many categories and styles, so the logo uses a mix-up lettering style to express that mixed range. The Nanjing sycamore tree, an iconic part of the city landscape, serves as the main supporting graphic. The same element was also shaped into a rotating sculpture installation, whose inverted mirror image reflects the changing city. The visual system moves from flat to spatial and from static to dynamic forms.

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Designer: Anamarija Leljak Design: Brand Identity Tag: Graphic

Happetsy

Happetsy is a brand identity created for a pet products company. The design combines an old-school retro style with modern minimalism. The retro character is expressed through the color palette, a handwritten typeface, and polka dot patterns. Clean layouts, open spaces, and a sans serif typeface add a fresh modern touch. The logo pairs an illustration of a cat and a dog with a rectangle, a shape linked to stability and loyalty. All graphics were drawn as vectors and delivered in RGB, CMYK, and Pantone colors for a consistent appearance across all media.

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Designer: SHAN MAI FOOD Design: Brand Identity Tag: Graphic

Underforest: Select

Underforest: Select is a brand identity created for products of the under-forest economy in Taiwan. The logo is formed by four forest-green triangles that represent the Chinese character for forest and express the idea of coexistence with woodland. Forest-green stands for natural resources, while matte gold stands for economic potential. The packaging uses simili paper for a texture close to wood and is finished with matte gold hot foil stamping. Image integration and shared packaging standards reduce material costs and support local foresters.

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