Brand Identity

Explore 90 award-winning designs tagged Brand Identity on 8 Pixels Design Blog.

Designer: Yi Chun Lin Design: Brand Identity Tag: Graphic

Tra Due

Tra Due is a brand identity for a wine bar based on the Italian aperitivo tradition. The identity is built around the hours between 6 and 8 PM, when guests gather before dinner. A set of marks inspired by European maker's marks and hallmark systems represents shared moments within that timeframe. The main mark is placed between the two parts of the name to express balance and exchange. Each mark follows a modular grid with consistent proportions, allowing clear use on menus, coasters, labels, signage, and embossed surfaces.

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Designer: Cansu Dagbagli Ferreira Design: Brand Identity Tag: Graphic

Craftoria

Craftoria rebranding explores the intersection of historical art movements and modern wellness rituals. Inspired by 1920s art scene, the identity utilizes a refined serif wordmark and Victorian era illustration to position paint by numbers kits as a sophisticated, meditative activity. The structural design of the mailer packaging facilitates transition from exterior minimalism to a high contrast, richly colored interior, formalizing the unboxing as a gateway to creative focus. This cohesive system bridges nostalgic craftsmanship with modern lifestyle design to elevate the hobbyist experience.

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Designer: Dip Mad Design: Brand Identity Tag: Graphic

Arch Avery

Arch Avery is a brand identity created for a skincare tool brand. The logo combines bold typography with a slanted serif, and the two letter A forms are shaped to look as sharp as needle tips. Orange is used as the main colour to express a proactive approach to skin care. The identity is applied to paper box packaging with embossing and debossing. A triangular aluminium alloy holder is also part of the design and is sculpted with CNC technology. The holder keeps the titanium blackhead remover upright and protects its 0.2mm needle tip.

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Designer: Bojun Tan Design: Brand Identity Tag: Graphic

Agave De Ray

Agave De Ray presents a refined brand architecture for a Beijing based mezcal dealer, bridging Oaxacan heritage with urban hospitality. The project utilizes an adaptive identity where ingredients are personified as watchful spirits, merging playful illustration with a rigorous typographic system. By balancing artisanal textures with a muted earthen palette, the design establishes a sophisticated visual standard for boutique spirits, translating ancestral grit for a modern elite audience.

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Designer: Meng Shenhui Design: Brand Identity Tag: Graphic

Remaking Art

Remaking Art is a brand identity created for a culture communication company. The logo joins the initial letters R and A into a symmetrical mark, connected by lines that suggest a reflection in water. A horizontal line recalls a scale and is kept from the earlier logo to express fairness and integrity. The visual system uses lines to divide printed materials, packaging and interior displays, so the same look is held across different sizes and materials. The design conveys symmetry, integration and renewal.

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Designer: Menghao Zeng Design: Brand Identity Tag: Graphic

Xuannao Master Cha

Xuannao Master Cha is a brand identity created for a Chinese sparkling tea brand. The logo shows a panda practicing Chinese Qi Gong beneath the character for Qi, written in bright orange calligraphy. The panda figure, named Da Qi Xia, has a dignified expression and suggests heroism and a lively spirit. These qualities are linked to the bubbles in the tea. The calligraphy and the panda root the brand in Eastern culture and make the drink familiar to local consumers. The logo has no fixed size, so its poses and scale can be adapted to each application.

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Designer: Tiago de Albuquerque Sales e Kiemle Design: Brand Identity Tag: Graphic

Designers Brasileiros

The brand of the website Designers Brasileiros consists of a panel in the shape of the letter D composed by geometric pieces that fit together and represent the design specialties. These pieces are shapes extracted from the Brazilian flag and also form the letter B and a toucan. The toucan was defined by the fact that it is one of the largest seed dispersers of Brazilian fauna and one of those responsible for the formation of tropical forests. Thus, for the brand, the dispersion of seeds by the toucan conceptually symbolizes the dissemination of knowledge that is the purpose of the website.

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Designer: Anton Bukoros Design: Brand Identity Tag: Graphic

Powerbuilding

PowerBuilding is a fitness project from New York that combines science and training. The visual system is built on graphic elements: circles represent nutrition, zigzags symbolize health, and straight lines stand for strength. The design merges two typefaces: a technological monospaced font and a bold grotesque, representing power. The color palette is based on a red to blue gradient, helping the brand stand out from common solutions in the U.S. fitness industry. The result is a cohesive visual identity, scalable across digital and print media.

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Designer: Yanjun Yang Design: Brand Identity Tag: Graphic

Min Shan Nong Ye

Min Shan Nong Ye is a brand identity created for an agricultural enterprise. The logo is formed with one continuous stroke, suggesting rolling mountains, water ripples and waves of wheat. The mark is also a variant of the letters M and S, the initials of Min Shan, the region where the products originate. Green is used as the main color to reflect fresh and healthy agricultural products. The simple and symbolic form scales easily, so the identity can be applied to digital displays and physical products.

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Designer: Ying Gao Design: Brand Identity Tag: Graphic

Haiyan Smart Home Competition

Haiyan Smart Home Competition is a brand identity created for a cultural and creative design event held in Haiyan County. The main visual uses a rotating and twisted three-dimensional house form. The shifting shape expresses change and reconstruction in home life brought by smart technology. Technology-inspired colours support the theme. The graphics are built as vector artwork, so they remain clear at any size and twist in different directions across media. Applications include space installations, posters, brooches and cups.

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Designer: Doraj Design House Design: Brand Identity Tag: Graphic

Borna Sazegan

Borna Sazegan is a brand identity created for a company that builds large structures. The identity is based on lines, inspired by the intersecting lines of metal structures used in construction. These lines form animal figures in which details of a building structure can be seen. Each animal carries a meaning: the rhinoceros stands for power and endurance, the horse for speed, the deer for beauty, and the lion leads the group. Warm and cool colors in the palette convey power together with calm. The illustrations can be used as details or in complete form.

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Designer: VISANG Design: Brand Identity Tag: Graphic

Math Alive

Dynamic graphic motifs enrich the learning effect of math in the blended learning environment. Parabolic graphs from mathematics inspired the logo design. Letter A and V are connected with a continuous line, demonstrating the interaction between an educator and a student. It conveys the message that Math Alive guides users to become whiz kids in math. The key visuals represent the transformation of abstract math concepts into three-dimensional graphics. The challenge was to balance the fun and engaging setting for the target audience with professionalism as an educational technology brand.

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